Built by experienced system leadership.
Designed for long-horizon scale.
Executive Summary
One stack for ads and memory
Advertising is scattered and blind; most brands still can't prove what worked.
DesignAdvertise.ai runs the campaigns. GENYS records every decision, test, and outcome.
Together they give growing brands one place to plan, launch, and defend every campaign across Google, Meta, Shopify, and beyond.
Michael Lord
Founder & CEO
Michael sets product and system direction across GENYS and its applied markets.
He defines how decision memory, governance, and permanence translate into real-world systems — aligning long-term architecture with market execution, regulatory realities, and cross-industry application.
Focus: strategy, system direction, product governance
Jason Rice
Chief Technology Officer
Jason leads system architecture and technical execution across GENYS and its execution surfaces.
He is responsible for infrastructure design, correctness under load, scalability, and long-term system reliability — ensuring that governed decisions remain enforceable, auditable, and performant as complexity increases.
Focus: architecture, infrastructure, reliability, scale
Clear roles. Shared mandate: durable systems.
DesignAdvertise.ai — Powered by the GENYS Memory & Identity Layer