The Story of DesignAdvertise.ai — Built in Utah

I’m Michael Lord Beckrest. Creativity runs in my family. My dad ran Beckrest Graphic Design & Advertising, and I grew up around the craft of visual communication and brand storytelling.

I brought that legacy to Utah, where grit, stewardship, and community are the default settings. From Ogden to Provo, Salt Lake City to St. George, Park City to Logan, I’ve watched local founders and family businesses build world-class products — then run head-first into the same wall: big-agency gatekeeping and tools built for Fortune 500 budgets.

DesignAdvertise.ai is my way of carrying the torch here, on the Wasatch Front — breaking down those walls so Utah builders (and anyone who shares our values) get the same creative firepower the giants use.

The Mission

Democratize advertising for builders who actually ship. Give every Utah founder, marketer, creator, outfitter, clinic, contractor, and shop owner the power of a world-class CMO — without headcount or agency retainers. Whether you’re an e-commerce brand in Lehi, a guide service in Moab, a med-tech startup in “Silicon Slopes,” or a Main-Street bakery in Cedar City — your message deserves to compete at the top.

Why Me — Why Now

I was accepted into the Master of Business Creation (MBC) program at the University of Utah — a build-while-you-learn accelerator for high-growth ventures. It’s the perfect home base to refine and scale this vision alongside Utah’s operator culture.

DesignAdvertise.ai sits alongside two mission-linked projects:

• GENYS (genys.ai) — a memory layer for AI that preserves brand identity, adapts over time, and powers the intelligence behind DesignAdvertise.ai.
• DriveAwareness.org — a nonprofit media and truth initiative focused on male-suicide awareness, cultural accountability, and restoring integrity in public discourse.

Together, these efforts use technology, truth, and creativity to empower people and strengthen communities — starting in Utah.

How We Do It

DesignAdvertise.ai doesn’t just “generate” ads — it remembers your brand. We call it Brand Memory, built on our proprietary GENYS technology.

• Real-Time Budget Intelligence — Predictive CPMs and smart, platform-specific allocation so every dollar stretches (because Utah founders hate waste).
• Multi-Channel Launchpad — Deploy across Google Ads, Meta, TikTok, LinkedIn, X, Pinterest, YouTube, and more — from one clean, unified mission stepper.
• Tone Quadrant Messaging — From bold direct-response to warm, values-driven storytelling, every campaign sounds like you.
• Social Content Calendar (“Planner”) — Draft, schedule, and track posts across platforms, integrated directly with Meta APIs.
• Continuous Learning — Performance compounds as the system learns your offers, audiences, and brand history.

Why It Matters (Especially Here)

Winning today isn’t about shouting the loudest. It’s about precision, consistency, and authenticity — at scale. That takes memory, adaptability, and creative intelligence working together. Until now, that combo lived behind agency doors. Utah builders deserve better. We exist to make world-class growth tools the norm for everyone who shows up and does the work.

“Stopping advertising to save money is like stopping your watch to save time.” — Henry Ford

The Vision Ahead

A future where a startup in Provo launches with the same strategic muscle as a giant in New York. Where good ideas from Cache Valley or Southern Utah aren’t buried by ad-spend disparities. Where creativity and truth win — not just algorithms and budgets. Where the best message wins — and it can be yours.

Our Company

(Built with Utah values; serving founders everywhere.)

Contact Us

Email: hello@designadvertise.ai
Press & Media: press@designadvertise.ai
Partnerships: partners@designadvertise.ai