Education Center
Learn at your own pace.
Structured tracks that take you from first campaign to advanced multi-channel strategy.
Getting Started
Everything you need to set up your account and launch your first campaign.
Platform Overview
Understand the DesignAdvertise workspace, navigation, and core concepts.
Connecting Your First Channel
Step-by-step guide to linking Google, Meta, or Shopify via OAuth.
Creating Your First Campaign
Write a brief, generate creative, set a budget, and go live.
Understanding Decision Memory
How GENYS records and applies learnings from every campaign.
Creative Excellence
Master the design studio and produce high-performing ad creative at scale.
Design Studio Deep Dive
Explore every tool in the creative workspace: layouts, overlays, and text.
Platform-Specific Creative
Best practices for Google, Meta, TikTok, Pinterest, and YouTube formats.
Brand Governance for Creatives
Set up and enforce brand rules without slowing down production.
A/B Testing Creative Variants
Structure creative tests that produce statistically meaningful results.
Campaign Strategy
Plan multi-channel campaigns that compound learnings and maximize return on spend.
Multi-Channel Campaign Architecture
Design campaigns that work across platforms with unified messaging.
Budget Allocation & Optimization
Distribute spend dynamically based on performance signals.
Audience Strategy & Segmentation
Build audience segments, manage exclusions, and prevent overlap.
Scaling Campaigns Profitably
When and how to increase spend without degrading unit economics.
Analytics & Insights
Measure what matters and turn data into actionable campaign intelligence.
Dashboard & Reporting Overview
Navigate performance dashboards, export reports, and schedule alerts.
Cross-Channel Attribution
Understand how DesignAdvertise attributes conversions across touchpoints.
ROAS & CAC Analysis
Calculate and interpret return on ad spend and customer acquisition cost.
Using Decision Memory for Optimization
Apply historical campaign data to improve future performance.