Governance & Memory (GENYS)
Brand truth that compounds over time.
GENYS records every decision, enforces every rule, and applies every learning. The longer you use it, the better your campaigns get.
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Capabilities
Brand rules
Define tone, visual identity, messaging boundaries, and prohibited language. Rules are enforced automatically at every stage.
Drift detection
The system flags creative and messaging that deviate from brand standards before they reach the audience.
Decision memory
Every campaign decision and its outcome is recorded in a structured graph. Past performance informs future strategy.
Audit trail
A complete, timestamped record of every governance check, brand violation, budget change, and creative approval.
Compliance support
Exportable audit logs and governance records for regulatory review, client reporting, and internal compliance.
Feedback loop
Campaign results feed back into brand rules and decision memory. The system improves its recommendations over time.
Under the hood
Rule engine
Brand rules are expressed as structured constraints, not free-text guidelines. This enables deterministic validation at generation and deployment time.
Decision graph
Campaign decisions are stored as nodes in a directed graph with edges representing causal relationships. This enables pattern detection across campaigns.
Immutable audit log
Governance events are append-only. Once recorded, they cannot be modified or deleted. This provides a defensible compliance record.
Incremental learning
Decision memory doesn’t retrain from scratch. It incrementally updates confidence scores as new campaign data arrives, reducing latency and improving accuracy.
Use cases
Brand consistency at scale
As your team grows and campaigns multiply, governance rules ensure every asset meets the same standards without manual review bottlenecks.
Regulatory compliance
For regulated industries, the audit trail provides a complete record of what was approved, when, and why — exportable for external review.
Compound campaign intelligence
After 6 months of decision memory, the system surfaces patterns that no manual analysis could detect: which creative elements work for which audiences on which channels.
Frequently asked questions
See it for yourself.
Book a demo and we'll walk through the platform with your brand and channels.