The bottleneck
BarnWerx was a growing construction services company with strong local reputation but inconsistent digital marketing. Their process was simple but broken: boost a Facebook post, manually set up Google Ads for the month, reset everything when results stalled. Creative was cobbled together in Canva with no brand guidelines, and every new campaign felt like starting from scratch.
Building a real pipeline
DesignAdvertise replaced the monthly reset cycle with a structured pipeline. Campaign intelligence identified that BarnWerx’s customers had distinct intents—site builds, repairs, and upgrades—each requiring different messaging, offers, and landing pages. Google Ads were restructured around disciplined query-to-offer mapping with proper negative keyword governance. Meta moved from boosted posts to controlled creative iterations with retargeting built on actual on-site behavior.
The result
BarnWerx stopped “starting over” each month. New campaigns launched faster because they built on a governed message system rather than one-off designs. The team reduced their dependency on Canva and Figma for day-to-day ad production, and offers tightened around region and season—matching what the data showed was actually converting.