Beyond “more ads”
Past a certain spend level, the value of an advertising platform isn’t about producing more creative or managing more channels. It’s about decision quality. The campaigns are generating data constantly—the question is whether that data is being used to make better business decisions or just to tweak bids.
What Tier 2 changes
- Tighter governance: brand rules enforced with a full audit trail
- Deeper segmentation readouts that often contradict internal assumptions
- Channel coordination that exposes what the market is actually rewarding
- Intelligence that informs pricing, inventory focus, and sales follow-up rules
- Landing page allocation driven by data, not opinion
The shift
Tier 2 Fully Managed turns ad operations into a controlled business instrument. Campaign intelligence doesn’t just optimize ads—it surfaces which segments to prioritize, which products to feature, how to price, and where to allocate landing page resources. The guessing game ends; the system takes over.