The Analytics dashboard provides a unified view of your advertising performance across all connected platforms. See the metrics that matter without switching between platform-specific dashboards.
Key metrics
- Spend — Total investment across all channels with daily breakdown
- Impressions — How often your ads were shown, with reach and frequency
- Clicks & CTR — Traffic driven and engagement rates by channel and creative
- Conversions — Actions completed (purchases, sign-ups, leads) with conversion rate
- CPA / CPL — Cost per acquisition or lead, by channel and campaign
- ROAS — Return on ad spend with revenue attribution
- LTV:CAC — Lifetime value to customer acquisition cost ratio (when e-commerce data is connected)
Visualization options
Toggle between chart types: line charts for trends, bar charts for comparisons, tables for detailed data, and heatmaps for time-of-day analysis. All charts are interactive — click, hover, and zoom to explore your data. Date range controls in the top bar apply globally.
Cross-channel comparison
The comparison view places channel performance side by side with normalized metrics. Compare CPA across Google, Meta, and TikTok in a single chart. Identify which channels are driving the most efficient results and where to reallocate budget.
Real-time data
Analytics data refreshes every 15 minutes for most platforms. A 'Last updated' timestamp is shown at the top of the dashboard. For campaigns in their first 24 hours, data may be delayed as platforms finalize reporting.