Attribution in DesignAdvertise goes beyond platform-reported metrics to give you a unified, cross-channel view of how your advertising drives results.
Attribution models
- Last-click — Full credit to the last ad interaction before conversion
- First-click — Full credit to the first ad interaction in the customer journey
- Linear — Equal credit distributed across all touchpoints
- Time-decay — More credit to touchpoints closer to the conversion
- Position-based — 40% to first and last touchpoints, 20% distributed among middle
- Data-driven — AI-determined credit allocation based on your historical conversion patterns
Cross-channel paths
The Path Analysis view shows the most common sequences of touchpoints that lead to conversions. Understand how customers move between channels — for example, discovering your brand on TikTok, researching on Google, and converting through a Meta retargeting ad.
Attribution windows
Configure your attribution window — the time between an ad interaction and a conversion. Default is 7-day click, 1-day view. Adjust per campaign or globally. Longer windows capture more assisted conversions; shorter windows focus on direct response.
Incrementality
For Enterprise plans, DesignAdvertise supports incrementality testing to measure the true causal impact of your advertising. Run geo-based lift tests or holdout experiments to determine which conversions would not have happened without your ads.