The average brand wastes 26% of its digital ad budget on redundant tests, misallocated spend, and campaigns that ignore past learnings. Decision memory eliminates this waste by building a structured record of what works.
The hidden cost of starting from scratch
Every time a marketer launches a campaign without referencing historical performance, they’re paying a learning tax. That tax compounds: the same mistakes get repeated, the same audiences get over-targeted, and the same creative fatigue sets in.
Three steps to reduce waste immediately
- Audit your last 90 days of campaigns — identify which tests were repeated unknowingly
- Tag every campaign with structured metadata: objective, audience segment, creative type, channel
- Connect your channels to a single decision layer that tracks outcomes across all platforms
Compounding returns
When every campaign informs the next, your cost per acquisition drops over time instead of plateauing. This is the compounding effect of decision memory — and it’s the single biggest advantage a growing brand can build.