DesignAdvertise unifies audience management across all your connected platforms. Define audiences once and deploy them everywhere — with automatic translation to each platform's targeting format.
Audience types
- Demographic — Age, gender, location, language, household income
- Interest-based — Platform-defined interest categories and affinities
- Behavioral — Purchase behavior, device usage, app activity
- Custom audiences — Your own customer lists, website visitors, or app users
- Lookalike / similar — Expanded audiences modeled on your best customers
- Contextual — Target based on content, keywords, or topics
Unified audience builder
The audience builder provides a visual interface for combining targeting criteria. Add include and exclude rules, layer multiple criteria, and see estimated reach across each platform in real time. DesignAdvertise translates your unified audience definition into each platform's native targeting format.
Cross-platform coordination
When running campaigns across multiple platforms, DesignAdvertise coordinates targeting to reduce overlap and waste. Exclusion lists are synced across channels, frequency caps are shared, and the platform identifies audiences that are better reached on specific channels based on historical performance.
Audience insights
The Audience Insights panel shows how your audiences are performing across campaigns. View metrics like reach, frequency, conversion rate, and CPA by audience segment. Identify your highest-value segments and discover new audience opportunities based on conversion data.