Scheduling and pacing controls determine when your ads run and how your budget is distributed over time. These tools help you align campaign delivery with your business needs.
Flight dates
Set start and end dates for your campaigns. Campaigns can run continuously (evergreen) or for a fixed period. For seasonal promotions, set specific flight dates and the platform will optimize pacing to use your full budget within the window.
Dayparting
Control which hours of the day and days of the week your ads are eligible to show. Use dayparting to focus spend during peak conversion hours or align with business hours. DesignAdvertise can suggest optimal dayparting schedules based on your historical conversion data.
Pacing options
- Standard pacing — Distributes budget evenly throughout the day or campaign flight
- Accelerated pacing — Spends budget as fast as possible while maintaining bid targets
- Front-loaded — Allocates more budget to the beginning of the campaign (good for launches)
- Custom curve — Define your own spend curve for maximum control
Automated rules
Set automated rules to adjust campaigns based on performance. For example: increase budget by 20% if CPA is below target for 3 consecutive days, or pause a campaign if ROAS drops below 2.0. Rules are evaluated hourly and actions are logged in the activity feed.