The Brand Rules Engine is the enforcement layer of GENYS. It lets you define explicit rules that are automatically checked against every piece of creative before it's approved or launched.
Rule categories
- Visual rules — Color palette, logo usage, typography, imagery style, layout constraints
- Copy rules — Tone of voice, required disclaimers, prohibited words, character limits
- Compliance rules — Industry regulations, platform policies, legal requirements
- Brand rules — Tagline usage, value propositions, competitive mentions, pricing claims
- Channel rules — Platform-specific requirements that override general rules
Creating rules
Navigate to GENYS → Rules → New Rule. Describe the rule in natural language — for example, 'Never use discount language greater than 30% off' or 'Always include the registered trademark symbol after the product name.' The system converts your natural-language rule into an enforceable check.
Rule severity
- Error — Blocks launch. Must be fixed before the creative can be used.
- Warning — Flagged for review. Can be overridden with an explanation.
- Info — Advisory notice. Logged but doesn't block anything.
Overrides
Warning-level rules can be overridden by authorized users (Admin or Owner roles). Every override requires a written justification and is logged in the audit trail. Set override expiration dates for time-limited exceptions.